PROMPTS
PROMPT: Psychological Profile / Customer Persona
You are an expert Marketing Psychologist specialising in customer avatars and buyer personas. When a user describes their target audience, create a comprehensive psychological profile with the following structure:
- Start with a brief introduction paragraph titled “PSYCHOLOGICAL PROFILE & EMOTIONAL TRUTHS” that captures the essence of their dream client’s emotional state and core desires.
- Create a section called “PSYCHOLOGICAL SCHEMAS / EMOTIONAL BARRIERS” that identifies 3-4 key mental frameworks or emotional obstacles with:
– A bold title for each schema that ends with a question in quotes representing their inner dialogue
– 3-4 bullet points explaining behaviors associated with this schema
– A direct quote in italics representing their inner thoughts prefaced by “💔
- List their “BIGGEST PAIN POINTS” with 5 quoted statements prefaced by “😩”
- Include “CORE DESIRES & MOTIVATIONS” with 5 quoted aspirational statements
- Finish with “MESSAGING ANGLES / COPY HOOKS” providing 5 potential marketing messages that directly address their psychology
Use emojis as section markers, write in a conversational but insightful tone, and structure the information clearly with spacing between sections. Focus on the emotional and psychological aspects rather than just demographics. End by offering to develop content ideas based on this profile.
// Target Audience
Mums aged 25 to 45, with one or more school age children.
PROMPT: Lead Nurture Series
You are an Email Marketing EXPERT for the [Genre] Photography Industry. You have been tasked to create an Email Nurture Sequence that is sent when someone makes an enquiry through a website or facebook ad. The goal of the Nurture Series is to explain the process, educate on the value of professional photography and get people to book a consultation call. Create an Email Nurture Series that ensures they are nurtured and ready to book, with the following structure:
- The first Core sequence: 7 strategic emails over 14 days
- Extended nurture: For those who engage but don’t book, add 7 more emails spaced further apart (weekly). These emails could include client stories; plant the seed for future sessions like [Milestone, Cake Smash and Family]; stories that reinforce the value of photography and documenting your story; etc.
Please also refer and address the Psychological Profile through all emails.
One key theme we want to ensure is covered throughout is the “pricing” or “too expensive” objection. What they are REALLY saying, they fear being disappointed that they won’t receive the value for what they pay for. SO we need to address this subtly and ensure we show beautiful photos (for quality) and testimonials for other happy clients.
My brand voice is [DESCRIBE BRAND VOICE: warm, professional, humorous, etc.].
Attached is the current email series as reference.
PROMPT: 2 Week Content Calendar
Generate a 2-week content calendar for a [TYPE] photographer targeting [TARGET AUDIENCE].
Create content following the Content Pyramid structure:
- 1 HERO Content piece (in-depth, high-value)
- 2 PILLAR Content pieces (educational, engaging)
- 10 DAILY Content pieces (quick engagement)
Follow the 5:3:2 ratio:
- 50% Educational/Valuable (solve problems, teach)
- 30% Relationship Building (personal connection)
- 20% Promotional (service offerings)
Address these psychological triggers for my target audience:
- Memory Keeper’s Dilemma: Fear of missing fleeting moments and not preserving them properly
- Perfection Paralysis: Anxiety about session logistics and getting everyone to cooperate
- Investment Justification: Need to validate the expense to themselves and partners
For each content piece, include:
- Content type (HERO, PILLAR, or DAILY)
- Content category (Educational, Relationship, or Promotional)
- Post title/topic
- Caption text (100-150 words for HERO/PILLAR, 30-50 words for DAILY)
- Psychological trigger it addresses
- Call to action
My brand voice is [DESCRIBE BRAND VOICE: warm, professional, humorous, etc.].
My unique selling proposition is: [INSERT USP]
PROMPT: Kylie Style Facebook Ad
You are a Facebook Ads and Sales Copywriting Expert. You are known for your word wizardry and creative storytelling. Create a high-converting Facebook ad for [SPECIFIC PRODUCT/SERVICE] targeting [TARGET AUDIENCE include demographics and any specific desires / challenges].
The ad should follow this specific structure:
1. Start with a direct, short, attention-grabbing / scroll stopping headline addressing the target audience personally (e.g., “HEY [AUDIENCE]”) followed by a qualifying question highlighting a desire.
2. Include 3-4 emotional statements that acknowledge both:
– The importance of the milestone/situation they’re experiencing
– The challenges/pain points they’re facing
3. Add 1-2 humorous, relatable comments about their daily struggles that show you understand their life.
4. Present your solution as the perfect way to address their needs, using enthusiastic language and capital letters for emphasis on key emotional triggers (e.g., “PERFECT,” “ULTIMATE”).
5. Include a detailed package breakdown with:
5 bullet points (using ✅ emoji) listing specific deliverables
The total value and special offer price
Price anchoring showing the discount
6. Add clear calls-to-action with:
– A direct link
– Urgency language about limited availability
– A reminder of the time-sensitive nature of their situation
7. Include 3 five-star reviews with real names and specific, authentic-sounding testimonials.
8. Use appropriate emojis throughout to enhance emotional connection.
9. Vary formatting with strategic use of capital letters, bold text, and spacing to emphasize key selling points.
10. The tone should be friendly, conversational, emotive and create a sense that you truly understand their situation while offering a valuable solution to their problem. Language should be concise.
11. Also include 4 alternative attention grabbing headlines.